From April 10-13, 2025, the 15th China Kunshan International Auto Expo and New Energy Intelligent Vehicle Exhibition will kick off at Kunshan International Convention and Exhibition Center. Since 2018, China Kunshan International Auto Expo has been successfully held for 14 consecutive sessions. It is currently the largest, highest-grade and most influential international auto show in Kunshan. We take "people" as the center, and carry out active and passive, implanted media promotion around the life trajectory of "people" in a day, such as "food, clothing, housing, transportation, leisure and entertainment"; Taking "territory" as longitude and "time" as latitude, we carry out "dual-track and dual-dimension" publicity for the auto show to maximize the effect of ensuring the turnover of the show + popularity; media selection: we only choose the "food, clothing, housing, transportation, leisure and entertainment" within one day. Media selection: we only choose the most frequent and effective media that "people" come into contact with within one day as the core publicity carrier of the auto show;